01
Developed for practical use
From real experience in predator fishing.
Tested on water
We only develop what we would use on the water ourselves.
The Fish-ing Team
Developed by anglers
No theory. Real experience on the water.
Fish-ing is born out of a genuine passion for predator fishing. Our lures and systems are not just developed, but tested under real-world conditions on the water and continuously improved.
02
Tested on water
Tested and improved under real-world conditions.
03
Hand-poured
Carefully crafted in a controlled small series.
04
Proprietary system
Thought out to the smallest detail.
Suitable for your body of water
Which bait for which target fish?
Choose your target fish and find the right retrieve for controlled, high-catch moments on the water.
01Target fish
Pikeperch
Edges & Deep Areas
For targeted presentation along basic structures and shorelines.
Lure retrieval
Guide slowly with short breaks and light ground contact.
02Target fish
Pike
Herb & Open Water
Ideal for active predators among plants, obstacles, and in open water.
Lure retrieval
Retrieve steadily and entice with clear changes in speed.
03Target fish
Perch
Structure & Swarm
For precise casts to rip-rap, harbors, and small hotspots.
Lure retrieval
Combine short plucks, small jumps, and regular stops.
04Target fish
Asp
Flow & Surface
For fast predators in current seams and near-surface areas.
Lure retrieval
Present briskly and straightforwardly just below the surface.